China market entry partner

Helping European tech companies land in China.

I'm Zhide Wei, founder of SuMu. I combine AI-powered market intelligence with on-the-ground execution in China — research, partner outreach, site visits, and trade show presence, handled by one person who answers directly to you.

Book a free 20-min intro call → hi@sumu-si.com

Based in China

Site visits, audits & trade shows in person — not over Zoom.

AI-accelerated

Faster, broader market mapping than traditional desk research.

Founder-led

You talk to the decision-maker. One conversation, no handoffs.

Services

What I do

Three services, one goal: get you into the China market with eyes open and feet on the ground.

China market intelligence

AI-assisted market mapping: competitors, pricing, channels, and the regulatory landscape. You get a clear picture of the opportunity before spending a euro on the ground.

Channel & partner development

Identify, screen, and reach out to distributors and partners. Outreach, follow-ups, and intro meetings managed end-to-end — in Chinese, on China time.

On-the-ground execution

I'm based in China: factory visits and audits, in-person meetings, trade show representation. The part remote consultants simply can't do.

Process

How it works

A simple four-step path from first call to first results. No 100-slide decks, no six-month studies.

Discover

A 20-minute call to understand your goals, timeline, and what "landing in China" means for you.

Research

Market and partner mapping, delivered as a concise report you can act on.

Connect

Outreach to vetted partners, meetings arranged, conversations started.

Execute

On-site visits, negotiation support, and follow-up until the relationship stands on its own.

Why SuMu

Plenty of consultants write reports about China. Few of them are actually here.

✓

On the ground in China

Site visits, factory audits, and trade shows in person — not over Zoom.

✓

AI-powered research

Faster, broader market mapping than traditional desk research. You see more, sooner.

✓

One point of contact

You talk to the founder. Decisions are made in one conversation, not three meetings.

✓

Built for European SMEs

Project-based or retainer, scoped to your goals. No enterprise overhead, no junior handoffs.

Meet the founder

Zhide Wei

Founder, SuMu

20 Years Bridging Technology, Business and Government in China.

I bring 20 years of experience across enterprise technology, government digital transformation, and cross-border commerce in China.

My career includes building and operating a cross-border e-commerce industrial park in Nanjing, leading regional digital transformation programs, and developing enterprise AI initiatives.

This experience gives me a practical understanding of both sides of doing business in China: how government institutions and regulatory processes work, and how local companies, industrial supply chains, and business partnerships operate.

Through SuMu, I bring these perspectives together to help European technology companies understand the market, find the right partners, and execute locally.

View my LinkedIn profile ↗

Engagement

Two models. Pick the one that fits your stage.

Project-based or monthly retainer — scoped to your goals after the intro call. The first 20 minutes are free, no strings attached.

Start with a free intro call →