I'm Zhide Wei, founder of SuMu. I combine AI-powered market intelligence with on-the-ground execution in China — research, partner outreach, site visits, and trade show presence, handled by one person who answers directly to you.
Three services, one goal: get you into the China market with eyes open and feet on the ground.
AI-assisted market mapping: competitors, pricing, channels, and the regulatory landscape. You get a clear picture of the opportunity before spending a euro on the ground.
Identify, screen, and reach out to distributors and partners. Outreach, follow-ups, and intro meetings managed end-to-end — in Chinese, on China time.
I'm based in China: factory visits and audits, in-person meetings, trade show representation. The part remote consultants simply can't do.
A simple four-step path from first call to first results. No 100-slide decks, no six-month studies.
A 20-minute call to understand your goals, timeline, and what "landing in China" means for you.
Market and partner mapping, delivered as a concise report you can act on.
Outreach to vetted partners, meetings arranged, conversations started.
On-site visits, negotiation support, and follow-up until the relationship stands on its own.
Site visits, factory audits, and trade shows in person — not over Zoom.
Faster, broader market mapping than traditional desk research. You see more, sooner.
You talk to the founder. Decisions are made in one conversation, not three meetings.
Project-based or retainer, scoped to your goals. No enterprise overhead, no junior handoffs.
Project-based or monthly retainer — scoped to your goals after the intro call. The first 20 minutes are free, no strings attached.
Start with a free intro call →One email is enough to start. I reply within 24 hours on business days.